Amy Shackelford started in August of 2011 as the Event Manager. Amy’s extensive experience includes Director of Catering and Event Sales at City Club and Catering Sales Manager for The Fort Worth Club. She graduated from the Neeley School of Business at TCU with a Marketing degree while interning for the Fort Worth Club and has completed her CMP and CTA designations.
Growing up in Graham, Texas, she watched as her mother created beautiful wedding cakes and her passion for event planning was sparked. She has executed many events such as marriage proposals, lavish wedding receptions, and even a luncheon for Former President Bush and the First Lady, Barbara Bush. She has worked with dignitaries, celebrities, volunteers and with many nonprofit committees. She specializes in helping make events go smoothly, but takes pride in taking it a step further by ensuring her client’s experience a “day to remember”…whether it is a bride on her wedding day or an administrative assistant preparing for the company board meeting.
Amy is the wife of Ryan, they have 2 young sons and a wire-haired pointing griffon, Goose. She and her family love outings and going to their farm. Amy is involved in Make-A-Wish, Safe Haven, Junior League, West Area Council Board of Chamber of Commerce, Todd Hall Memorial Golf Tournament, Delta Gamma Alumnae, and Ridglea Hills PTA. Her family and volunteer duties keep her busy away from Cendera.
Sandy started at Cendera in 2011 as the Front Desk Receptionist and was an integral part in the daily operations of the Center. Sandy moved to the Event Production side last summer and helps run the office. Sandy keeps all of our files and the calendar maintained for us. Sandy grew up in Fort Worth, loves the local music scene and shopping for the best fashions. Sandy loves bartending in her spare time and spending lots of time with friends and most importantly her dog, Hogan.
Operations and Beverage Manager
Heather is our newest employee and works hard to ensure all the details for your event are complete and that she exceeds your expectations in all the aspects of your event. Heather has held many positions in the Event industry, from sales to caterer, bartender and event coordination. Her experiences help her to understand all the roles assumed during an event. She graduated from Texas Tech with a Restaurant, Hotel and Institutional Management degree. Heather is skilled in mixology and safe service. Heather volunteers for Life in Deep Ellum and Sandwich Mobile. Heather and her husband, Damany love to travel, host friends and spend time with their son.
Brodrick started full time with the Center a year ago but before that had worked as a contract laborer since the renovation. He is the employee you will see working hard during an event set-up, execution and tear down. Brodrick’s determination and customer service skills make him a great asset for Cendera. He is dedicated to learn more about the industry and is looking forward to becoming part of our AV Team. Brodrick is going to celebrate his marriage to Kenya this August and is looking forward to having a step-son. Brodrick plays basketball and loves football with his family.
Hospitality Sales Manager
Ellen Ray has more than 30 years of professional and volunteer experience in the for-profit and non-profit sectors in the Fort Worth area. She has helped numerous non-profit organizations further their missions through fund development and creating memorable events from fundraising galas to more intimate donor cultivation parties or luncheons. Ellen’s ability to understand your needs combined with her creativity will add value to your next party, fundraiser, or training.
Ellen is a graduate of the University of Houston and earned a Master’s degree from TCU. Tarrant County has been home for Ellen since 1969. She and her husband, Mike Stone, live in Arlington and have four children and four grandchildren. She enjoys golf, wines, and traveling. She was recognized by the Fort Worth Commission for Women as “Outstanding Woman of Fort Worth—Women in the Workplace;” received the Community Service Champion Award from Clayton Y.E.S.; was recognized by the Fort Worth Business Press as one of its first “Most Influential Women in Business;” and recently was honored by SafeHaven of Tarrant County with the Legacy of Women Award for Volunteerism.
Hospitality Sales Manager
Lauren Silvers started with Sedona Productions in August of 2014 as a Hospitality Sales Manager. She comes to Sedona after experiences in the Multi-Family Industry as an Event Planner and Marketing Director, Corporate Sales at the Wyndham Las Colinas, and Catering and Restaurant Manager at The Ballpark in Arlington. After spending her first 2 collegiate years at Texas Tech University, Lauren transferred to the University of North Texas and graduated in 2005. She graduated with a Bachelor’s of Science degree from the School of Merchandising and Hospitality Management with a Business minor.
She is a friendly small town girl from Decatur, Texas with big city dreams. Her mother is a retired high school Home Economics teacher for 30 years and her father was a local banker. Both are very active members of their community and organizations. Growing up with these two examples made choosing a career path in Hospitality an easy one. Her eye for detail, originality, ability to stretch budgets, and create unique scheme developments make her a perfect fit for event production. She has implemented events ranging from hot dogs at the Ballpark for 5,000 to fine-dining intimate dinners. She takes pleasure in meeting her clients’ needs, whatever they may be.
Lauren will be married to Luke Brewer in November of this year. When the two aren’t planning their upcoming nuptials, they stay busy riding their Vespa type scooters to Ranger and Cowboy games. Lauren is also a volunteer with North Texas Food Bank, Habitat for Humanity, and the Salvation Army.